What is Branding?
Defined as, the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
A brand exists only in the minds of your customers. It is not a logo or a trademark or a name. A brand is the sum total of all the impressions a customer has, based on every interaction they have had with you, your company and your products.
It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Why do you need it?
Branding Gets Recognition
Proper branding elevates your business and career to be more than just a sum of its parts. People make purchasing decisions based on more than just product features.
We must remain relevant and memorable. Clear and attractive design draws in new clients and allows your business to be easily recognizable.
People avoid confusion so you must be direct and obvious so you can grow your base and expand your reach.
What can I do for you?
It is my job, as your brand manager, to make sure all of your interactions with potential clients are supporting your overall strategy.
My focus will be to give you graphic elements you can carry throughout your online interactions and into your real-life business that will become instantly recognizable to your clientele.
I will create designs over a variety of media so that your entire presence can be cohesive.